Search Analyst Sasikumar Talks

What is Click Through Rate (CTR)? Search Analyst Sasikumar Talks ( Tamil ) (Part 1)

Click Through Rate (CTR) is a metric used in SEO (Search Engine Optimization) to measure the effectiveness of a website or a specific web page in generating clicks from search engine results pages (SERPs). It is calculated by dividing the number of clicks on a website or web page by the number of times it was shown, typically expressed as a percentage.

For example, if a website receives 100 clicks and it was shown 1,000 times, the CTR would be 10%.

CTR is an important metric in SEO because it can indicate how well a website or web page is performing in terms of attracting and engaging its target audience. A high CTR can indicate that a website or web page is relevant and valuable to its target audience and is effectively attracting and engaging them. A low CTR, on the other hand, can indicate that a website or web page is not effectively attracting or engaging its target audience and may need to be optimized.

CTR can also be useful in determining the effectiveness of specific elements on a website or web page, such as titles, meta descriptions, and headlines, in attracting clicks from SERPs. By monitoring CTR, you can make data-driven decisions on how to optimize your website or web page to improve its performance in SERPs.

Think Long Tail Keywords in SEO. (Tamil) Search Analyst Sasikumar Talks.

Long tail keywords in SEO refer to longer, more specific phrases that people are searching for. These phrases are typically more detailed and focused than shorter, broader keywords.

Working on long tail SEO keywords can be a good idea for several reasons:

Less competition: Long tail keywords tend to have less competition than shorter, more general keywords. This means that it is often easier to rank for long tail keywords, and therefore, it is a good idea to target them for your website.

Higher conversion rate: Long tail keywords are often used by people who are further along in the buying process and are more likely to convert into customers. By targeting long tail keywords, you can attract more qualified leads who are more likely to make a purchase.

Better targeting: Long tail keywords allow you to target specific audiences and niches, which can be helpful for businesses with a specific target market. By targeting long tail keywords, you can attract more relevant traffic and increase your chances of making a sale.

Better understanding of user intent: Long tail keywords give an indication of the intent behind a user's search query, which can help you to understand the user's needs and tailor your content to meet those needs.

Better SEO performance: By focusing on long-tail keywords, you can increase your chances of ranking higher in the search engines, which can lead to more visibility, more traffic, and more sales.

Overall, working on long

What is AMP? (Accelerated Mobile Pages). (Tamil) Search Analyst Sasikumar Talks. (Part 2)

Accelerated Mobile Pages (AMP) is an open-source project launched by Google in 2015 to improve the performance of web pages on mobile devices. AMP is designed to make web pages load faster on mobile devices by using a simplified version of HTML and limiting the use of certain types of code.

AMP pages use a special version of HTML, called AMP HTML, which has a reduced set of tags and limits the use of certain types of JavaScript. This helps to reduce the amount of code that needs to be loaded and processed by a mobile device, making the page load faster.

Additionally, AMP uses a Content Delivery Network (CDN) to cache and serve the pages, which further improves the loading speed of the pages.

Google has integrated AMP pages into its search results, so pages that are marked as AMP will be displayed with a lightning bolt icon in the search results, indicating that they are fast-loading pages. This can help to increase visibility and drive more traffic to your website, as users tend to prefer faster-loading pages.

AMP is not only limited to Google, many other platforms like twitter and LinkedIn also support AMP which makes it more accessible to the users.

Overall, AMP is a way to make web pages load faster on mobile devices, which can improve the user experience, increase visibility and drive more traffic to your website.

What is Influencer Marketing? (Tamil) Search Analyst Sasikumar Talks

Influencer marketing is a form of marketing that involves working with individuals who have a strong online presence and the ability to influence the purchasing decisions of their followers. These individuals, known as influencers, are typically active on social media platforms like Instagram, TikTok, YouTube, and use their personal brand to promote products or services to their followers.

Influencer marketing typically includes the following elements:

Identifying influencers: This includes researching and identifying individuals who have a large and engaged following on social media, and who are a good fit for your brand and target audience.

Building relationships: This includes reaching out to influencers and building relationships with them. This could involve things like offering them free products or services, or providing them with exclusive content or access to events.

Creating content: This includes working with influencers to create content that promotes your brand, products or services. This could involve things like sponsored posts, product reviews, or video collaborations.

Measuring performance: This includes tracking and measuring the performance of influencer campaigns, using metrics like reach, engagement, and sales.

Influencer marketing can be an effective way to reach new audiences and drive sales, as influencers often have a large, engaged following and are seen as credible and trustworthy by their followers. However, it's important to choose the right influencer for your brand and ensure that their followers align with your target audience. Additionally, it's important to ensure that the influencer marketing campaign is done in an ethical and transparent way and comply with the FTC guidelines.

3 Serious and 3 Funny Youtube SEO Mistakes. (Tamil) Search Analyst Sasikumar Talks.

Serious mistakes:

Not optimizing video titles and descriptions: The title and description of your video are the first things that people will see when they come across your video on YouTube. Make sure that your titles and descriptions are optimized with relevant keywords and provide a clear, concise overview of what the video is about.

Ignoring video tags: Video tags are keywords that help YouTube understand the content of your video. Make sure to include relevant tags in your video's metadata to help it rank for the right keywords.

Not optimizing video thumbnails: A well-designed video thumbnail can make a big difference in terms of click-through rate. Make sure your video thumbnails are eye-catching and accurately represent the content of your video.

Funny mistakes:

Using a potato as a camera: While you may think that the potato is a great camera, it will not produce high quality videos that will attract viewers. Invest in a good camera or smartphone to improve the video quality.

Using autotune for your voice: While autotune can make your voice sound like a robot, it does not enhance the quality of the content and might turn off the viewers.

Using a cat filter while filming: While the cat filter might be funny, it can be distracting and can take away from the main message of your video. Stick to using filters that enhance the video quality and not just for the sake of being funny.

Bob asks me; 6 Youtube SEO FAQs. (Tamil) Search Analyst Sasikumar Talks.

YouTube SEO refers to the process of optimizing a YouTube video to rank higher in search results on the platform. This can be done through a variety of techniques such as including relevant keywords in the video title, description, and tags, creating a compelling thumbnail, and promoting the video on other platforms. Additionally, having a high number of views, likes, and positive comments on a video can also help to improve its search ranking.

10 Youtube Optimization Mistakes. (Tamil) Search Analyst Sasikumar Talks

Not using closed captions: Closed captions make your videos more accessible to a wider audience, including those who are deaf or hard of hearing.

Not using YouTube analytics: YouTube provides a wealth of data on how your videos are performing, including views, watch time, and engagement. Use this data to optimize your video content and improve your overall YouTube strategy.

Not using end screens and annotations: End screens and annotations can be used to promote other videos, playlists, or your channel. Use them to increase watch time and engagement on your channel.

Not building a community: Building a community around your channel is important for engagement and retention. Encourage comments and respond to them, create polls, and make use of the community tab.

Not optimizing for mobile: With over 60% of YouTube views coming from mobile devices, it's important to optimize your videos for mobile viewing. This means ensuring that your videos are formatted correctly and are easy to watch on a small screen.

Not using YouTube Cards: YouTube cards are interactive elements that can be added to your videos to promote other videos, playlists, or your channel. Use them to increase engagement and retention.

Not creating playlists: Creating playlists of your videos can help increase watch time and engagement on your channel. Organize your videos into playlists based on topic or theme to make it easier for viewers to find related content.

Why did I choose that particular shop? (Tamil) Search Analyst Sasikumar Talks

#marketing #shop #searchanalystsasikumartalks

Choosing a shop to buy from can be a difficult decision, especially if you are looking for a specific product or service. Here are some tips to help you make the best choice: Research your options: Look for shops that sell the product or service you are looking for and compare prices, quality, and customer reviews. You can use online search engines, social media, and customer review sites to gather information. Consider location: If you plan to visit the shop in person, take into account the location of the shop and whether it is convenient for you. Check for certifications and accreditation: Look for shops that have certifications or accreditation from industry organizations, which can indicate the shop has met certain standards of quality and customer service. Look at the return policy: Make sure the shop has a clear and reasonable return policy in case you are not satisfied with the product or service. Read customer reviews: Look for shops that have positive customer reviews and testimonials. Pay attention to the comments about the quality of the product, customer service, and overall shopping experience. Check for online presence: Check if the shop has an online presence and if they have a website, check if they have a secure payment gateway. Also check if they have a customer service chatbot or email that you can reach out in case of any issues. Personal experience: If you have friends or family members who have had a good experience with a particular shop, consider their recommendation. Ultimately, the best shop for you will depend on your specific needs and preferences. By considering these factors and doing your research, you can make an informed decision and choose a shop that will provide you with the best product or service.

Youtube Partner Program (YPP). Making Money on YouTube. Search Analyst Sasikumar Talks. (Tamil)

#youtubepartnerprogram #ypp #seo #searchanalystsasikumartalks

There are several ways to make money from YouTube, including: Advertising Revenue: Once your channel reaches a certain number of subscribers and watch hours, you can apply to join the YouTube Partner Program and enable ads on your videos. You will earn money based on the number of views, clicks, or impressions on your ads. Sponsorships and brand deals: As your channel grows, you may be approached by brands or companies looking to sponsor your content or collaborate with you on a campaign. This can include product placements, sponsored videos, or affiliate marketing. Merchandise sales: If you have a sizable audience, you can sell merchandise such as t-shirts, hats, or other items to your fans. You can use YouTube's built-in merchandising feature to create and sell products directly from your channel. YouTube Premium revenue: YouTube Premium is a subscription service that allows users to watch videos without ads. If your videos are included in YouTube Premium, you'll earn a share of the revenue. Crowdfunding: Some YouTubers use crowdfunding platforms like Patreon to ask their audience for financial support in exchange for exclusive content or perks. YouTube memberships: YouTube memberships allow users to pay a monthly fee to support their favorite creators and gain access to exclusive perks. It's worth noting that making money on YouTube requires a lot of time and effort to create quality content, build an audience, and monetize your channel. Additionally, YouTube has some requirements that creators must meet to be eligible for monetization such as reaching a minimum number of subscribers and watch hours.

How to bring my Website in Search Engine's First page? Search Analyst Sasikumar Talks

Bringing your website to the first page of search engine results is a process called Search Engine Optimization (SEO). Here are some steps you can take to improve your website's visibility and ranking on search engine results pages (SERPs):

Research keywords: Use keyword research tools to identify the keywords and phrases that people are searching for related to your products or services. Once you have a list of keywords, optimize your website's content and meta tags (title tags and meta descriptions) to include these keywords.

Optimize on-page elements: Optimize your website's on-page elements such as the title tags, meta descriptions, header tags, and images to make them more search engine friendly.

Create high-quality content: Create high-quality, informative and engaging content that is relevant to your target audience and includes your target keywords. This will help your website rank higher in search results and attract more visitors.

Build backlinks: Backlinks (links from other websites to your website) are one of the most important ranking factors for search engines. Reach out to other websites and ask them to link to your website. The more high-quality backlinks you have pointing to your website, the higher it will rank.

Use social media: Share your website's content on social media platforms such as Facebook, Twitter, and LinkedIn. This will help increase your website's visibility and attract more visitors.

Track and Analyze: Use tools like Google Analytics to track your website's traffic, bounce rate, and other metrics. Use this data to identify areas where you can improve your website's performance.

Make your site mobile friendly: Make