Viral Marketing. (Tamil) Search Analyst Sasikumar Talks
Viral marketing is a strategy that aims to use social networks to achieve a rapid increase in brand awareness or to achieve other marketing goals through self-replicating viral processes. The idea behind viral marketing is to create content or a message that is so interesting or valuable that it is shared by a large number of people, who in turn share it with their own networks.
There are a few key elements that are typically present in viral marketing campaigns:
A catchy message or piece of content: The message or content needs to be interesting, valuable, or entertaining enough to be shared by a large number of people.
A call to action: The message or content needs to include a call to action, encouraging people to share it with their own networks.
Social networks: Viral marketing relies heavily on the power of social networks to spread the message or content quickly and widely.
Emotion: People are more likely to share something that evokes an emotional response, such as laughter, awe, or inspiration.
A creative format: The message or content can be presented in a creative format like videos, memes, infographics, images, etc.
Some examples of viral marketing campaigns that have been successful in the past include:
The "Will It Blend?" campaign by Blendtec, which featured videos of the company's blenders blending unusual items such as an iPhone and a hockey puck.
The "Old Spice Man" campaign, which featured a series of humorous videos featuring a man dressed in a suit and on a horse.
The "Ice Bucket Challenge" campaign, which raised awareness and funds for ALS research by challenging people to dump a bucket of ice water on their heads and nominate others to do the same.
It's important to note that viral marketing can be difficult to predict and execute as it's largely depends on the audience's engagement and sharing, and it can't be forced or planned. However, by creating interesting, valuable, and shareable content, and by leveraging the power of social networks, you can increase the chances of your message or content going viral.