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Omniture, Adobe Analytics and Google Analytics 360. (Tamil) Search Analyst Sasikumar Talks

 Omniture, Adobe Analytics and Google Analytics 360. (Tamil) Search Analyst Sasikumar Talks Omniture: Omniture, now known as Adobe Analytics, is a web analytics tool developed by Adobe. It provides a wide range of features for website analysis and optimization, including data collection, analysis, and reporting. Omniture can track website traffic, user behavior, conversion rates, and other key performance indicators (KPIs). It also allows businesses to segment their audience and create customized reports. Omniture is generally considered to be a more advanced analytics tool and is often used by larger organizations or those with a high level of technical expertise. Adobe Analytics: Adobe Analytics is a web analytics platform that helps businesses understand the customer journey across multiple devices and channels. It provides robust data collection, analysis, and reporting capabilities, enabling businesses to gain insights into customer behavior, optimize their digital experiences, an