Digital Marketing Training. SEO, SEM, SMO, Training. Search Analyst Sasikumar Talks.
The specific modules included in a digital marketing training program may vary depending on the provider, but here are some common topics that are typically covered in such a program:
Introduction to Digital Marketing: This module covers the basic concepts of digital marketing, including an overview of the different channels and techniques used in digital marketing.
Search Engine Optimization (SEO): This module covers the techniques and best practices used to improve a website's visibility and ranking in search engine results pages (SERPs).
Pay-Per-Click (PPC) Advertising: This module covers the concepts and strategies behind pay-per-click (PPC) advertising, including how to set up and manage PPC campaigns on platforms like Google Ads and Facebook Ads.
Social Media Marketing: This module covers the strategies and best practices for marketing on social media platforms like Facebook, Instagram, and Twitter.
Email Marketing: This module covers the concepts and strategies behind email marketing, including how to create and send effective email campaigns.
Content Marketing: This module covers the strategies and best practices for creating and distributing valuable and relevant content to attract and engage a target audience.
Web Analytics: This module covers the concepts and tools used to track and analyze website traffic and user behavior, including Google Analytics.
Mobile Marketing: This module covers the strategies and best practices for reaching and engaging customers via mobile devices.
Conversion Rate Optimization (CRO): This module covers the techniques and best practices used to optimize a website to increase the conversion rate of visitors into customers.
E-commerce: This module covers the concepts and strategies behind online retail and how to create and manage an e-commerce website.
Influencer Marketing: This module covers the concepts and strategies behind influencer marketing and how to work effectively with influencers.
Video Marketing: This module covers the concepts and strategies behind video marketing and how to create and distribute video content effectively.
Digital Marketing Campaign Management: This module covers the process of planning, executing, and measuring the performance of digital marketing campaigns.
Digital Marketing Career: This module covers the career opportunities available in digital marketing and how to prepare for a career in this field.