Marketing. Sasikumar Talks #marketing #sasikumartalks #searchanalystsasikumartalks Marketing: Marketing is the process of promoting a product, service, or brand to potential customers. It involves researching, promoting, and distributing a product or service to a target market. Marketing includes a wide range of activities such as advertising, public relations, promotions, and sales. The ultimate goal of marketing is to increase sales and revenue for a business. Search Marketing: Search marketing is a form of digital marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. Search engine optimization (SEO) is the process of optimizing a website to rank higher in organic search results. Pay-per-click (PPC) advertising is a form of search marketing that allows businesses to pay for their website to appear at the top of search engine results for specific keywords. Personalized content
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