Data-driven Marketing. (Tamil) Search Analyst Sasikumar Talks Data-driven marketing is a strategy that uses data and analytics to inform and guide marketing decisions. It involves collecting and analyzing data on consumer behavior, preferences, and demographics to better understand the target audience and improve the effectiveness of marketing campaigns. The main elements of data-driven marketing include: Data collection: This includes collecting data from various sources such as website analytics, social media, customer feedback, and market research. Data analysis: This includes analyzing the data to identify patterns, trends, and insights that can inform marketing decisions. Data-driven decision making: This includes using the insights gained from data analysis to make informed decisions about marketing strategies, tactics, and campaigns. Continuous monitoring and testing: This includes using data to continually monitor and test the effectiveness of marketing campaigns and make adju
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