Marketing plan. (Tamil) Search Analyst Sasikumar Talks
A marketing plan is a document that outlines the overall marketing strategy for a business. It typically includes the following elements:
Executive Summary: A brief overview of the overall marketing plan, including the main goals and objectives of the plan.
Situation Analysis: A review of the current market situation, including analysis of the company's strengths, weaknesses, opportunities, and threats.
Target Market: A description of the target market, including demographic, psychographic, and geographic information.
Marketing Mix: A detailed description of the product or service, pricing, promotion, and distribution strategies.
Implementation: A plan for how the marketing strategies will be implemented, including a timeline and budget.
Evaluation and Control: A plan for measuring and evaluating the success of the marketing plan, including key performance indicators (KPIs) and a system for monitoring progress and making adjustments as needed.
Supporting Documents: Additional information and data that supports the marketing plan, such as market research, competitive analysis, and sales projections.
A marketing plan is a crucial document for any business as it outlines the strategies and tactics that the business will use to achieve its marketing objectives. It's important to remember that a marketing plan should be reviewed and updated regularly to reflect changes in the market and the business's goals.