What is Click Through Rate (CTR)? Search Analyst Sasikumar Talks ( Tamil ) (Part 1) Click Through Rate (CTR) is a metric used in SEO (Search Engine Optimization) to measure the effectiveness of a website or a specific web page in generating clicks from search engine results pages (SERPs). It is calculated by dividing the number of clicks on a website or web page by the number of times it was shown, typically expressed as a percentage. For example, if a website receives 100 clicks and it was shown 1,000 times, the CTR would be 10%. CTR is an important metric in SEO because it can indicate how well a website or web page is performing in terms of attracting and engaging its target audience. A high CTR can indicate that a website or web page is relevant and valuable to its target audience and is effectively attracting and engaging them. A low CTR, on the other hand, can indicate that a website or web page is not effectively attracting or engaging its target audience and may need to be opt
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