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What is Click Through Rate (CTR)? Search Analyst Sasikumar Talks ( Tamil ) (Part 1)

 What is Click Through Rate (CTR)? Search Analyst Sasikumar Talks ( Tamil ) (Part 1)

Click Through Rate (CTR) is a metric used in SEO (Search Engine Optimization) to measure the effectiveness of a website or a specific web page in generating clicks from search engine results pages (SERPs). It is calculated by dividing the number of clicks on a website or web page by the number of times it was shown, typically expressed as a percentage.

For example, if a website receives 100 clicks and it was shown 1,000 times, the CTR would be 10%.

CTR is an important metric in SEO because it can indicate how well a website or web page is performing in terms of attracting and engaging its target audience. A high CTR can indicate that a website or web page is relevant and valuable to its target audience and is effectively attracting and engaging them. A low CTR, on the other hand, can indicate that a website or web page is not effectively attracting or engaging its target audience and may need to be optimized.

CTR can also be useful in determining the effectiveness of specific elements on a website or web page, such as titles, meta descriptions, and headlines, in attracting clicks from SERPs. By monitoring CTR, you can make data-driven decisions on how to optimize your website or web page to improve its performance in SERPs.


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