Key Performance Indicators (KPI) Search Analyst Sasikumar Talks (Tamil) for Digital Marketers. Key Performance Indicators (KPIs) are metrics that are used to measure the performance and success of a digital marketing campaign. They provide important information on how well a campaign is performing and can help to identify areas that need improvement. Some common KPIs in digital marketing include: Traffic: The number of visitors to a website or landing page. Engagement: The level of engagement of visitors to a website or landing page, including metrics such as click-through rate (CTR), bounce rate, and time spent on site. Conversions: The number of conversions or actions taken by visitors on a website or landing page, such as filling out a form, making a purchase, or signing up for a newsletter. Return on investment (ROI): The financial return on a digital marketing campaign, calculated as the revenue generated by the campaign divided by the cost of the campaign. Lead generation: The n
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