SEO (Organic Promotion) vs PPC ads (Paid Promotion). (Tamil) Search Analyst Sasikumar Talks SEO (Organic Promotion) and PPC (Pay-Per-Click) ads are both digital marketing strategies used to increase website traffic and visibility. However, they differ in terms of how they work and the results they can produce. SEO (Organic Promotion) is a process of optimizing a website and its content to improve its visibility in search engine results pages (SERPs) without paying for it. This is done by using techniques such as keyword research, on-page optimization, and link building to improve a website's ranking and visibility for relevant search terms. The ultimate goal of SEO is to achieve a high ranking on SERPs, which can lead to more organic traffic to a website. PPC (Pay-Per-Click) ads, on the other hand, is a form of advertising where advertisers pay a fee each time one of their ads is clicked. These ads are typically displayed at the top or bottom of SERPs and are marked as "Ad&qu
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