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Best Time to Post on Instagram

 Best Time to Post on Instagram

So what’s your handle! That is the new millennial lingo that is the primary focus on most of the millennials today. Handle – a term used to recognise for the profile on Instagram – the identity. 

Instagram is a photo and video sharing social networking platform which is currently owned by Facebook. Over the past few years Instagram has gained tremendous popularity among people across all ages and regions -the millennials popular platform. 

Instagram was acquired by Facebook in 2012. From its launch Instagram has been one of the most sought-after platforms for sharing, advertising, and influencing the market. Companies/Individuals also use this for their advertising and promotion and have found it very beneficial. 

Influencers are the ones who have gained popularity in the social platforms through various forums, having a huge number of followers and whose recommendation are widely followed. Influencers endorsement of products/services is a popular method of advertising.

So, when should we post on Instagram, what days are good and what time is the best time to post that will enable maximum reach? 

Extensive research/studies is conducted by individuals and by corporates analysing the best time for engagement in Instagram. 

Best time to Post on Instagram

Posting your content at the right time and in the right form will gain a lot of traction from the audience. Generally best time to post on Instagram is around lunch i.e., 12.00 pm – 3.00 pm and evening 7pm-9pm.

Best time to post on Sunday

Sunday was considered the worst time to post. Weekends most of them indulge in outdoor activities or spend time with their families or travel. The time they spend on their phones and on social media is considerably less compared to the other days. Recent research has shown that engagement on Sunday has changed. Usually Sunday evening is considered a time where people wrap up their weekend and start to plan for the week. The best window to post on Sunday is 7am, 8am, and 4pm EST. 

Best time to post on Monday 

Monday blues are real and hit most of us starting Sunday evening. The first day of the week is usually when most of the weeks schedules and planning is done. The best interval to post on Instagram on Monday is 6am, 10am, and 10pm EST. 

Best time to post on Tuesday 

Tuesday: 2am, 4am, and 9am EST is considered a good time to post on Tuesday. During this time engagement is the maximum and so is the reach. 

Best time to post on Wednesday

7am, 8am, and 11pm EST are the best times to post on Wednesday per some of the surveys and analysis. Mid of the week is usually when the estimation of the rest of the week and how it will end will be evident. Based on the situation either people may have more time or will be constrained to finish deadlines/work. 

In short, the key to having massive engagement is creating compelling content, assessing the best time for reach, and scheduling it. 

The general guideline on the best time to post on various days are :

Monday: 6am, 10am, and 10pm EST.

Tuesday: 2am, 4am, and 9am EST.

Wednesday: 7am, 8am, and 11pm EST.

Thursday: 9am, 12pm, and 7pm EST.

Friday: 5am, 1pm, and 3pm EST.

Saturday: 11am, 7pm, and 8pm EST.

Sunday: 7am, 8am, and 4pm EST.


The best time to post is country /location specific. Basis the geographical audience that need to be engaged the timings must be altered accordingly and the content should be attractive and appealing. 


There is no perfect time or a best time, there is only a window of the best time that can be used for audience engagement in Instagram. The variables are too many and the dynamics keep changing rapidly. 


There is no prescribed one time or one day of the week. By keeping abreast with the surveys, the trends, the studies we can arrive at the popular times and day of the week. 

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