What is SEO, SEM, and SMO? (Tamil) Search Analyst Sasikumar Talks
#seo #sem #smo #searchanalystsasikumartalks
SEO (Search Engine Optimization) is the practice of optimizing a website to rank higher in search engine results pages (SERPs) for relevant keywords and phrases. This includes tactics such as keyword research, on-page optimization, and link building. The goal of SEO is to increase organic traffic to a website by making it more visible to search engines.
SEM (Search Engine Marketing) is the practice of using paid advertising on search engines to reach potential customers. This includes tactics such as pay-per-click (PPC) advertising, shopping ads, and display ads. The goal of SEM is to increase visibility and drive traffic to a website by appearing at the top of search engine results pages.
SMO (Social Media Optimization) is the practice of using social media platforms to increase visibility and drive traffic to a website. This includes tactics such as creating and sharing content, engaging with followers, and running social media ads. The goal of SMO is to increase brand awareness and reach a larger audience by leveraging the power of social media platforms.
All three, SEO, SEM, and SMO are important to increase visibility and drive traffic to a website and are complementary to each other.