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Key Performance Indicators (KPI) Search Analyst Sasikumar Talks (Tamil) for Digital Marketers.

 Key Performance Indicators (KPI) Search Analyst Sasikumar Talks (Tamil) for Digital Marketers.


Key Performance Indicators (KPIs) are metrics that are used to measure the performance and success of a digital marketing campaign. They provide important information on how well a campaign is performing and can help to identify areas that need improvement.

Some common KPIs in digital marketing include:

Traffic: The number of visitors to a website or landing page.

Engagement: The level of engagement of visitors to a website or landing page, including metrics such as click-through rate (CTR), bounce rate, and time spent on site.

Conversions: The number of conversions or actions taken by visitors on a website or landing page, such as filling out a form, making a purchase, or signing up for a newsletter.

Return on investment (ROI): The financial return on a digital marketing campaign, calculated as the revenue generated by the campaign divided by the cost of the campaign.

Lead generation: The number of leads generated by a digital marketing campaign, typically measured by the number of people who fill out a form or sign up for a newsletter.

Social media metrics: Metrics for measuring the effectiveness of social media campaigns, such as likes, shares, comments, and followers.

Email marketing metrics: Metrics for measuring the effectiveness of email marketing campaigns, such as open rates, click-through rates, and conversions.

By tracking these and other KPIs, digital marketers can gain insights into the performance of their campaigns and make data-driven decisions to optimize and improve their marketing efforts.



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