Key Performance Indicators (KPI) Search Analyst Sasikumar Talks (Tamil) for Digital Marketers.
Key Performance Indicators (KPIs) are metrics that are used to measure the performance and success of a digital marketing campaign. They provide important information on how well a campaign is performing and can help to identify areas that need improvement.
Some common KPIs in digital marketing include:
Traffic: The number of visitors to a website or landing page.
Engagement: The level of engagement of visitors to a website or landing page, including metrics such as click-through rate (CTR), bounce rate, and time spent on site.
Conversions: The number of conversions or actions taken by visitors on a website or landing page, such as filling out a form, making a purchase, or signing up for a newsletter.
Return on investment (ROI): The financial return on a digital marketing campaign, calculated as the revenue generated by the campaign divided by the cost of the campaign.
Lead generation: The number of leads generated by a digital marketing campaign, typically measured by the number of people who fill out a form or sign up for a newsletter.
Social media metrics: Metrics for measuring the effectiveness of social media campaigns, such as likes, shares, comments, and followers.
Email marketing metrics: Metrics for measuring the effectiveness of email marketing campaigns, such as open rates, click-through rates, and conversions.
By tracking these and other KPIs, digital marketers can gain insights into the performance of their campaigns and make data-driven decisions to optimize and improve their marketing efforts.