Mobile Marketing. (Tamil) Search Analyst Sasikumar Talks
Mobile marketing is a form of digital marketing that specifically targets mobile devices, such as smartphones and tablets. It uses a variety of techniques to reach and engage customers via mobile devices, including:
SMS Marketing: This involves sending text messages to customers with offers, promotions, or other information.
Mobile App Marketing: This involves promoting mobile apps through various channels such as app store optimization, in-app advertising, and push notifications.
Mobile Website Optimization: This involves optimizing a website for mobile devices, making it easy for users to navigate and interact with on a small screen.
QR Codes: This involves using QR codes to drive users to a specific website or landing page.
Location-Based Marketing: This involves using a customer's location to deliver targeted ads or offers, such as through GPS or beacons.
Social Media Marketing: This involves promoting products or services on social media platforms like Facebook, Instagram, Twitter, and TikTok, specifically on mobile devices.
Mobile Video Marketing: This involves creating and distributing video content on mobile devices, such as through YouTube or TikTok.
In-game Advertising: This involves placing ads within mobile games, reaching users who are actively engaged in the game.
Proximity Marketing: This involves reaching customers with targeted messages based on their proximity to a specific location, such as a store or event.
Mobile marketing allows businesses to reach customers when they're on the go, and it's becoming increasingly important as more and more people access the internet through mobile devices. However, it's important to ensure that mobile marketing campaigns are relevant, personal and comply with the mobile marketing guidelines of the country where the campaign is being run. Additionally, businesses need to consider the mobile user experience and make sure that the content is easily readable and actionable on a small screen.