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Artificial Intelligence. Machine Learning, Market Automation. Search Analyst Sasikumar Talks (Tamil)

Artificial Intelligence. Machine Learning, Market Automation. Search Analyst Sasikumar Talks (Tamil)

First of all, I want to convey here that artificial intelligence and machine learning are already used by many tech companies for their marketing automation works.

Intelligence in human beings and animals can be called Natural intelligence and the intelligence that we feed to machines or algorithms is called artificial intelligence. Learning that we do can be called human learning whereas learning by machines and when we make the Machines learn things and make informed decisions is called as machine learning.

Let me give a few steps of how we can implement this Artificial Intelligence and machine learning and market automation in our marketing data. You have the product or services and you are marketing it and definitely, you will have the marketing data either by doing digital marketing or other marketing techniques. Now process these marketing data using algorithms for segmenting the data for understanding the data, for creating patterns maybe we can call them data patterns and then find the relationship among the data and when we do all the data processing or data mining using machine learning or artificial intelligence then this will help in market automation.

Already big take companies like Google, Facebook, Amazon, YouTube, Instagram, Twitter, and many tech companies use machine learning and artificial intelligence.

These technology companies using their AI Artificial Intelligence and machine learning capability chase the users with advertisements of their interest, they show videos, and reels, shorts based on user behavior. If you take Google Maps or voice search via voice typing, everywhere you can see artificial intelligence and machine learning among these tech giants and it is time for the marketing companies to leverage this technology.


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