Skip to main content

Artificial Intelligence. Machine Learning, Market Automation. Search Analyst Sasikumar Talks (Tamil)

Artificial Intelligence. Machine Learning, Market Automation. Search Analyst Sasikumar Talks (Tamil)

First of all, I want to convey here that artificial intelligence and machine learning are already used by many tech companies for their marketing automation works.

Intelligence in human beings and animals can be called Natural intelligence and the intelligence that we feed to machines or algorithms is called artificial intelligence. Learning that we do can be called human learning whereas learning by machines and when we make the Machines learn things and make informed decisions is called as machine learning.

Let me give a few steps of how we can implement this Artificial Intelligence and machine learning and market automation in our marketing data. You have the product or services and you are marketing it and definitely, you will have the marketing data either by doing digital marketing or other marketing techniques. Now process these marketing data using algorithms for segmenting the data for understanding the data, for creating patterns maybe we can call them data patterns and then find the relationship among the data and when we do all the data processing or data mining using machine learning or artificial intelligence then this will help in market automation.

Already big take companies like Google, Facebook, Amazon, YouTube, Instagram, Twitter, and many tech companies use machine learning and artificial intelligence.

These technology companies using their AI Artificial Intelligence and machine learning capability chase the users with advertisements of their interest, they show videos, and reels, shorts based on user behavior. If you take Google Maps or voice search via voice typing, everywhere you can see artificial intelligence and machine learning among these tech giants and it is time for the marketing companies to leverage this technology.





Popular posts from this blog

Using Controversy and Hype in Marketing. Sasikumar Talks.

  #sasikumartalks #controversy #hype #controversialmarketing #hypemarketing #overhypedgamer I want to talk about two things in this video: using controversy in marketing and whether it will be helpful for our business, and using hype for our marketing. I asked this question to ChatGPT and it has given some excellent answers. I want to share that with you. Controversy in marketing can be a useful tool for some businesses, but it can also be risky. I have seen some businesses use this concept of using controversy in marketing and achieve success, but for established brands or businesses, it can be risky. When you create a controversy, people will talk about it, but it may also divert attention from the product or service and the focus will be on the conversation or debate. So, it is important to think twice and prepare for any potential negative consequences before using controversy in marketing. Using hype in marketing can also be risky. If the product or service is reall...
Read more

Lead Generation Using Blog - Sasikumar Talks

1. Introduction to Lead Generation Through Blogs In the digital age, lead generation remains a cornerstone of successful business strategies, offering a pathway to attract and engage potential customers. Blogs, with their rich content and SEO capabilities, emerge as powerful tools in this endeavor. When harmonized with Google Search Ads, blogs transcend traditional boundaries, targeting users with precision and converting interest into actionable leads. 2. The Importance of Long-Tail Keywords Long-tail keywords are crucial in attracting a specific audience. These keywords, characterized by their length and specificity, align closely with user intent, making them invaluable for blogs aiming to capture leads. By focusing on these detailed phrases, businesses can tap into niche markets with higher conversion potentials. 3. Integrating Google Search Ads into Your Blog Strategy Google Search Ads offer a dynamic platform to enhance blog visibility. By utilizing search ads, businesses can pro...
Read more

SendGrid. Email Software. Sasikumar Talks

  SendGrid. Email Software. Sasikumar Talks #sendgrid #sendgridtamil SendGrid is an email software and email delivery platform that enables businesses to send and manage large volumes of email communications, such as marketing campaigns, transactional emails, and automated email sequences. It provides businesses with a cloud-based infrastructure for sending and tracking emails, which enables them to send large volumes of email at scale, with high deliverability and minimal latency. The main features of SendGrid include: Email sending and delivery: SendGrid provides businesses with a cloud-based infrastructure for sending and delivering large volumes of email. It uses a variety of techniques to ensure high deliverability rates, such as real-time analytics and tracking, email list cleaning, and email authentication. Email marketing automation: SendGrid includes a range of tools for automating email marketing campaigns, such as triggered email sequences and drip campaigns. These t...
Read more