SEO (Organic Promotion) vs PPC ads (Paid Promotion). (Tamil) Search Analyst Sasikumar Talks

SEO (Organic Promotion) and PPC (Pay-Per-Click) ads are both digital marketing strategies used to increase website traffic and visibility. However, they differ in terms of how they work and the results they can produce.

SEO (Organic Promotion) is a process of optimizing a website and its content to improve its visibility in search engine results pages (SERPs) without paying for it. This is done by using techniques such as keyword research, on-page optimization, and link building to improve a website's ranking and visibility for relevant search terms. The ultimate goal of SEO is to achieve a high ranking on SERPs, which can lead to more organic traffic to a website.

PPC (Pay-Per-Click) ads, on the other hand, is a form of advertising where advertisers pay a fee each time one of their ads is clicked. These ads are typically displayed at the top or bottom of SERPs and are marked as "Ad" to differentiate them from organic results. PPC ads allow businesses to reach a targeted audience quickly, and the cost of the advertising is determined by the bid amount and the competition for the targeted keywords.

In summary, SEO is a long-term strategy to improve a website's visibility in SERPs organically, whereas PPC is a paid strategy to quickly increase visibility and drive traffic to a website through ads. Both SEO and PPC have their own strengths and weaknesses and can be used together to achieve the best results.

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