Because SEO/DM are not the ultimate decision makers of a business. Sasikumar Talks.
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SEO (Search Engine Optimization) and DM (Digital Marketing) are important tools for driving traffic to a business's website and increasing visibility online, but they are not the ultimate decision makers for a business. This is because SEO and DM are just one aspect of a larger marketing strategy and they should be used in conjunction with other marketing tactics to achieve business goals.
There are several reasons why SEO and DM are not the ultimate decision makers for a business:
They don't guarantee success: While SEO and DM can improve a website's visibility and drive traffic to a website, they do not guarantee success. Factors such as the quality of the product or service, the target market, and the competition also play a significant role in determining the success of a business.
They don't address all customer touchpoints: SEO and DM are primarily focused on driving traffic to a website, but there are many other touchpoints where customers interact with a business, such as in-store, over the phone, or through customer service channels. A comprehensive marketing strategy should address all of these touchpoints in order to provide a consistent and positive customer experience.
They are not the only drivers of revenue: While SEO and DM can drive traffic to a website, they are not the only drivers of revenue. Factors such as pricing, product quality, and customer service also play a significant role in determining revenue.
They don't measure the effectiveness of a product or service: SEO and DM can measure the effectiveness of a website and the marketing strategy, but they don't provide insights on the effectiveness of the product or service itself. Businesses need to conduct research and gather feedback from customers to understand the effectiveness of their products and services.
In summary, SEO and DM are important tools for driving traffic to a website and increasing visibility online, but they are not the ultimate decision makers for a business. A comprehensive marketing strategy should consider all aspects of the customer journey and address all customer touchpoints to achieve business goals.