One of the greatest SEO mistakes that people make is keyword stuffing.
Keyword stuffing is the practice of overusing keywords in the content of a website or web page in an attempt to manipulate search engine rankings. This can include repeating keywords multiple times in the same sentence, using irrelevant keywords, or using hidden text.
This practice is considered to be a black hat technique and is frowned upon by search engines. It can lead to search engines penalizing or even banning the website from their index, which can result in a significant drop in traffic and visibility.
Instead of keyword stuffing, it is important to focus on creating high-quality, relevant, and useful content that uses keywords in a natural and appropriate way. This will not only improve the user experience but also will be more likely to rank well in search engine results pages (SERPs).
Search engines like Google are always updating their algorithms to detect and penalize website that using manipulative techniques like keyword stuffing. So, it is important to avoid these practices and to focus on creating valuable and relevant content for the users.